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Media & PR Relations
Ongoing relationships with GCC travel, lifestyle and business media. Press releases, story placement, media visits and crisis-ready communication.
Northline represents tourism boards, hotels and travel brands in the GCC, a boutique alternative to the big network agencies. We are your local team for PR, trade and sales, from our base in Dubai.
Why the Gulf
GCC travellers are among the highest-spending in the world, and they book through trusted trade partners, familiar media and personal relationships. Destinations and hotels with a genuine, consistent in-market presence win the booking. Brands managed from a head office six time zones away don’t. Northline gives you that presence, a boutique team that speaks the market’s language, attends its events and sits across the table from its buyers.
What we do
Engagements are built as monthly retainers, scoped to your objectives, from focused media relations to full destination representation across the GCC.
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Ongoing relationships with GCC travel, lifestyle and business media. Press releases, story placement, media visits and crisis-ready communication.
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Structured outreach to travel agencies, tour operators, OTAs and corporate buyers across the GCC, training, product updates and co-op campaigns.
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A dedicated commercial voice in the market: sales calls, partnership development, contracting support and pipeline reporting.
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Regular reporting on demand trends, competitor activity, airline capacity and seasonal booking behaviour, clarity for head office.
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End-to-end planning and on-ground delivery of trade roadshows, networking evenings and exhibition presence, including Arabian Travel Market.
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Curated fam trips that turn GCC agents, media and influencers into genuine advocates for your destination or property.
New, Signature offering
Beyond the press release. We put your destination on screen, in print and in the feeds of the region’s most trusted voices, producing broadcast, editorial and creator content that reaches GCC travellers where they already are.
What media collaboration covers
From a full TV feature to a single influencer campaign, we produce and place the stories that move demand, coordinating talent, crews, journalists and creators end to end.
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Dedicated travel-show episodes and destination features produced with regional broadcasters and production houses.
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Spokesperson placements and studio interviews that position your brand’s leadership on Gulf television.
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Feature articles, interviews and coverage in the region’s leading newspapers and travel publications.
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Curated creator and KOL campaigns, hosted visits, content series and measurable social reach across the GCC.